Announcing Siser® by Avery Dennison Crafting Vinyl | Avery Dennison

Avery Dennison® and Partner Siser® Announce Launch of EasyPSV® Starling™ Vinyl Film, Designed Exclusively for the Crafting Market

MENTOR, Ohio – November 10, 2022 – Avery Dennison® Graphics Solutions and its DIY craft market partner Siser® North America today announced the launch of EasyPSV® Starling™ by Avery Dennison, a new pressure-sensitive vinyl film product created exclusively for the crafting market. The product line is available for purchase wholesale from authorized distributors and from authorized resellers. To be directed to the closest authorized reseller, email Info@SiserNA.com.

Avery Dennison® Graphics Solutions announced today that it will enter the DIY/crafter market through a new partnership with Siser® North America.

Siser by Avery Dennison EasyPSV® Starling™ is a high-quality, flexible, pressure-sensitive adhesive vinyl film collection designed for a wide range of indoor and outdoor uses. The material offers excellent cutting and industry-leading easy weeding* and can be used in all kinds of applications, including glass and mirror, metal, ceramic and cups. The products are ideal for users working with plotter cutters. The film vinyl facestock, adhesive layer and liner cut cleanly, leaving no sticky adhesive residue on plotter cutter blades, and designs are easily removed from the liner without tearing, even with very intricate creations.

The EasyPSV® Starling™ color craft vinyl product line consists of 57 solid colors. The EasyPSV® Glitters product line consists of 17 sparkle colors. Some of the fun colors include Ketchup Red and Mustard Yellow, Nautical Blue and Totally Teal, and Pink Flirt Glitter and Emerald Envy Glitter. The product is available in a variety of opaque, solid colors in a matte finish plus several colors in gloss. The color palette is consistent with select Siser EasyWeed® colors.

EasyPSV® Starling™ by Avery Dennison is a high-quality, colorful vinyl material that offers excellent cutting and industry-leading weeding for all craft and commercial plotter cutters. In addition, the new EasyPSV® Starling™ by Avery Dennision is dishwasher safe for up to 80 washes, far exceeding other brands that are being used today.

“We developed the EasyPSV® Starling™ product with research-based input from users to ensure a ‘customer-first’ strategic approach,” said Avery Dennison Graphics division VP/GM Mariana Rodriguez.

“Among other things, this means greater color variety, superior ease of use, and palette reliability across products.”

Other value-add features of EasyPSV® Starling™ by Avery Dennison include:

Dishwasher safe up to 80 washes** – for mugs, cups and designed dinnerware
Efficient and precise conversion on commercial and craft plotters
Outstanding durability and color fastness
Excellent UV, temperature, humidity and salt water performance, which allows the films to be used for outdoor as well as indoor applications

Intricate letters and bold shapes are ideal for party signage for birthdays, weddings and a variety of indoor and outdoor events. EasyPSV® Starling™ by Avery Dennison offers a range of vibrant colors, including glitter films, that make signage stand out to enhance a guest’s party experience.

“We understand the unique expressions crafters enjoy creating with craft vinyl. Our new crafting vinyl with Siser enhances the joy of creating DIY projects, and doing so simply with the right product and tools,” Rodriguez added.

"Our partnership with Avery Dennison combines the strengths and shared vision of two well-known brands in the marketplace,” said Siser VP-Business Development Dave Wheatley. “With Siser’s consumer-focused brand and Avery Dennison’s strengths in technology and vinyl film innovation, we believe EasyPSV® Starling™ will provide a compelling alternative for craft consumers in this space.”

“In addition to a broader color palette and superior technology, we look forward to bringing some new excitement to this market, with twice-a-year color refreshes, ongoing consumer engagement, and more,” Avery Dennison Graphics Solutions Marketing Director Abby Monnot said. "This launch is just the start of the journey.”

To learn more about the EasyPSV® Starling™ by Avery Dennison products, explore the Siser® by Avery Dennison visit graphics.averydennison.com/craftvinyl and review the lookbook online.

*Weeding performance claims based on Avery Dennison internal testing of EasyPSV® Starling™ by Avery Dennison calendered film against other leading manufacturers’ calendered films. Testing was completed with various colored films. Weeding performance may vary by color.

**Dishwasher safe claims based on Avery Dennison internal testing of EasyPSV® Starling™ by Avery Dennison calendered film. Dishwasher safe claims up to 80 washes; top rack; heat dry; on glass, porcelain, and stainless steel. Testing was completed with various fonts. Dishwasher safe performance may vary by font.

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at www.averydennison.com.