MENTOR, Ohio – September 14, 2023 – Avery Dennison® Graphics Solutions (NYSE:AVY) today introduced its fall 2023 Celestial Satins color collection, three exciting new color additions to the company’s Supreme Wrapping Film™ ColorFlow™ film series.

The three new colors are ColorFlow™ Satin Solar Dawn, ColorFlow™ Satin Moonstone and ColorFlow™ Satin Frozen Ocean. A celestial light effect is revealed in these satin finish films as a beautiful shifting spectrum of fluid color. These iridescent shades transform a vehicle into a work of art as light moves around it with a mesmerizing effect.

The Avery Dennison Supreme Wrapping Film ColorFlow vehicle color change portfolio continues to reflect the latest in automotive color trends.

“We are continuously reviewing new pigment innovations to bring color advancements to the Supreme Wrapping Film portfolio and the ColorFlow series,” said Alex Fox, product manager, Avery Dennison Graphics Solutions North America. “We’re leveraging global color trends and monitoring customer color demands as insights for inspiration for color and product line extensions. These new film colors extend the breadth of our premium Supreme Wrapping Film portfolio, which features hundreds of colors, textures and accent finishes.”

“These new pigment-rich films were created with wrap designers in mind,” said Bethany Nock, marketing director, Avery Dennison Graphics Solutions North America. “Satin and satin metallic finishes are some of the most widely sought-after colors and effects. Our ColorFlow films enhance the ability of installers to create unique, custom looks with iridescent shades of a wide range of color combinations.”

Outstanding durability and performance are the high standards Avery Dennison Supreme Wrapping Film continuously sets as one of the world’s leading vehicle wrapping film brands. The new Celestial Satin films deliver excellent conformability around a vehicle’s curves and recesses, while their Easy Apply™ RS adhesive technology makes application faster and easier, no matter the skill level of the applicator. The technology enables installers to reposition the film within the first few minutes of applying the material and easily press out any wrinkles and bubbles. Moreover, the adhesive technology ensures excellent long-term removability.

As with all Avery Dennison Supreme Wrapping Film, the new Celestial Satin films are available in 60” rolls, which enable installers to cover large panels with just one piece of material and have fewer seams.

The three new Supreme Wrapping Film ColorFlow Celestial Satin colors can be viewed and experienced online using the Avery Dennison Car Visualizer Tool.

Find more information about the new colors at graphics.averydennison.com and join the conversation on Avery Dennison Graphics Solutions’ social channels, including Facebook and Instagram.